AD CAMPAIGN: Hyun Yi Lee for Brunello Cucinelli, Fall/Winter 2012

Model: Hyun Yi Lee (Silent Paris)
Ad Campaign: Brunello Cucinelli, Fall/Winter 2012
Photographer: Unknown
Stylist: Unknown
Hair: Unknown
Makeup: Unknown

Source: New York Times' T Magazine

AD CAMPAIGN: Hyun Yi Lee & Sui He for Shanghai Tang, Fall/Winter 2012

Models: Hyun Yi Lee (Silent Paris) & Sui He (New York)
Ad Campaign: Shanghai Tang, Fall/Winter 2012
Photographer: Will Davidson
Stylist: Unknown
Hair: Unknown
Makeup: Unknown

Source: models.com

EDITORIAL: Hyun Yi Lee in Harper's Bazaar Korea, June 2012

Model: Hyun Yi Lee (Silent Paris)
Editorial: Modern Lady
Magazine: Harper's Bazaar Korea, June 2012
Photographer: Ahn Jooyoung
Stylist: Jo Yun
Hair: Unknown
Makeup: Unknown

Source: LittleMsSunshine @ tfs

EDITORIAL: Hyun Yi Lee in Harper's Bazaar Korea, March 2012

Model: Hyun Yi Lee (Silent)
Editorial: Print Ecstasy
Magazine: Harper's Bazaar Korea, March 2012
Photographer: Hong Jang Hyun
Stylist: Jo Yun
Hair: Unknown
Makeup: Unknown

Source: leslie @ tfs

EDITORIAL: Hyun Yi Lee in Harper's Bazaar Korea, November 2011

Model: Hyun Yi Lee (Silent Paris)
Editorial: Eccentric Fur
Magazine: Harper's Bazaar Korea, November 2011
Photographer: Lee Jung Hoon
Stylist: Chae Han Suk
Hair: Unknown
Makeup: Unknown

Source: mode.newslicious.net

Hyun Yi Lee Magazine Cover for Korea Harper's Bazaar, October 2008

Here is Hyun Yi Lee in Burberry Prorsum's feather jacket from the Fall 2008/Winter 2009 collection on the (additional booklet) cover of Korea Marie Claire, October 2008. You can watch the video of the runway show here.

Model: Hyun Yi Lee
Attire: Burberry Prorsum, Fall 2008/Winter 2009

Magazine: Korea Harper's Bazaar, October 2008

Photographer: Zo Sun Hee

Source: DCM Models

Hyun Yi Lee Editorial for Korea Marie Claire, October 2008

Hyun Yi Lee, the latest model to come out of South Korea, is steadily climbing up the ranks of the international fashion scene. After signing with Major Model Management in the US earlier this year, she appeared in 9 shows (can someone confirm that?) during her first season in New York City. Last month during the Spring/Summer 2009 season, she walked in 14 shows including an important opening spot for NY-based designer, Koi Suwannagate. In addition, she scored a big coup when she was listed as one of the up-and-coming models of the season in L'Officiel France magazine in May 2008. Added to her expanding portfolio are two Korea Vogue covers (May 2008, July 2008) with Han Jin and Daul Kim and recently, a solo cover on Korea Marie Claire (Oct 2008).

A lot of comparisons have been made on the careers of Hyun Yi Lee and her compatriot, Hyoni Kang, who won the Ford Supermodel of the World competition in January 2008. Both girls came on to the international scene at the same time. With her title, Hyoni Kang received a one-year ($250,000) contract with Ford Models and has since been living in New York City with occasional trips to Korea for fashion shoots. Hyun Yi Lee, on the other hand, is still based in Seoul, Korea and only comes over to New York City and Europe for work purposes. Because of that, Hyoni Kang has appeared almost exclusively with NY-based publications while Hyun Yi Lee appears mostly in Korean magazines. [N.B.: I think Hyoni Kang's Supermodel of the World contract does not allow her to work (too much) outside of NYC except during fashion week because her agency won't get as much money if she booked jobs through other agencies in Europe and Asia.]

Aside from the different career paths, both girls also have very different looks. Hyun Yi Lee has a more distinctive look -- lean and tall with the most amazing neck in the modeling industry, in my opinion. Her face and body are more suited towards high fashion editorial work. Hyoni Kang, on the other hand, has that classic Teen Vogue and Elle Girl look that appeals more to mass retailers and will therefore, do well in that market.

The future trajectory of both models remains to be seen as the next season approaches. Hyoni Kang will be giving up her title as Supermodel of the World in January 2009 and may lose the solid representation of her agency. Ford Models will undoubted keep her on their roster but the agent who supervised her career will have a new girl to groom and push out onto the international scene. Will her new agent be as successful as the one currently managing her? Hyun Yi Lee will probably continue to be represented by Major Model Management (unless a bigger agency comes along and pouches her away) but to what end will Major Model put its resources to push her career to the next level. Only the future can tell.

Now, let talk about the wonderful editorial below. I love the mood of the entire set here. Hyun Yi Lee did an excellent job conveying the darkness and the mystery of the clothes without losing herself in the photos. I mean, it's about the clothes after all but the model still needs to look like she's there in the photos. I have seen so many editorials where the crazy clothes and makeup eat up the model until there is nothing left of the girl to look at. [Example: see Han Jin's editorial for (British) Another Magazine, Fall 2008.] Conversely, the models can also be so distracting that nobody looks at the clothes anymore -- this happens a lot when magazines use Hollywood celebrities instead of professional models. Yes, Anna I'm talking about you.

That said, my favorite shots in the editorial have to be Photos #2 to #6. Hyun Yi Lee's facial structure is simply spectacular -- she can cut fabric with her cheeks and chin. I have to admit, I wasn't a huge fan of hers when she appeared on the scene during the Spring/Summer 2008 Fashion Week in New York City. The designers she walked for did not know how to use her body and height so she ended up looking like Big Bird on Sesame Street. But she definitely looked great on the runways this season. And she is one of my favorite new models right now. I'm really excited to see where her career goes from here on out.

Model: Hyun Yi Lee
Editorial: The Dark Knight
Magazine: Korea Marie Claire, October 2008
Photographer: Zo Sun Hee

Source: DCM Models

New York Fashion Week, Spring/Summer 2009: Final Tally

This list is based on information collected from various sources including my own blog (AMB) and tFs.

Anne Watanabe: 3
United Bamboo
Vivienne Tam
Y-3

Daul Kim: 8
Anna Sui
Brian Reyes
Malo
Patrik Rzepski
Rad Hournai
Rodarte
Sari Gueron
Yigal Azrouël

Du Juan: 15
Alexander Wang
Anna Sui
Carolina Herrera
Derek Lam
Diane von Furstenburg
Jason Wu
Marc Jacobs
Miss Sixty
Ohne Titel
Oscar de la Renta
Peter Som
Reem Acra
Rock & Republic
Tommy Hilfiger
Zac Posen

Eugenia Mandzhieva: 14 (open: 1)
Abaeté
Baby Phat
Doo.Ri
Jeremy Laing
Macqua
Malandrino
Naeem Khan
Ports 1961 (open)
Sabyasachi
ThreeAsFour
Terexov
Tibi
VPL
Y-3

Han Jin: 22
3.1 Phillip Lim
Anna Sui
Badgley Mischka
Carmen Marc Valvo
Dennis Basso
Diane von Furstenberg
DKNY
Jill Stuart
Karen Walker
Lacoste
Marc Jacobs
Michael Kors
Ohne Titel
Peter Som
Richard Chai
Rock & Republic
Sari Gueron
Terexov
Tibi
United Bamboo
Yigal Azrouel
Zac Posen

Hye Park: 18 (open: 1)
Akiko Ogawa
Behnaz Sarafpour
Brian Reyes
Diane von Furstenberg
Diesel
Erin Fetherston
GAP
Herve Leger
Luca Luca
Max Azria
Milly
Naeem Khan (open)
Narciso Rodriguez
Oscar de la Renta
Rock&Republic
Tadashi Shoji
Thakoon
VPL

Hyoni Kang: 17 (open: 2, close: 1)
3.1 Phillip Lim
Chris Benz
Chris Han (open)
DKNY
Halston
Jeremy Laing
Kai Kuhne
Karen Walker
Michael Kors
Nanette Lepore (close)
Rock & Republic
Sari Gueron
Tracy Reese
Travolta (open)
United Bamboo
Willow
Yeohlee

Hyun Yi Lee: 14 (open: 1)
Andy & Debb
Anna Sui
Catherine Holstein
Chris Han
Joanna Mastroianni
Kai Kühne
Koi Suwannagate (open)
Naeem Khan
Rad Hourani
Rachel Roy
Rachel Comey
Tony Cohen
TSE
Yeohlee

Joshua Ku: 1
Trovata

Lakshmi Menon: 18 (close: 1)
Alexander Wang
Behnaz Sarafpour
Caroline Herrera
Charlotte Ronson
Derek Lam
Diane von Furstenburg
Halston
Jason Wu
Lacoste
Malo
Michael Kors
Ohne Titel (close)
Peter Som
Ralph Lauren
Richard ChaiTibi
Vera Wang
Zac Posen

Liu Wen: 24
3.1 Phillip Lim
Academy of Art University
Anna Sui
BCBG Max Azria
Carlos Miele
Carolina Herrera
Gap
Isaac Mizrahi
Jason Wu
Marc by Marc Jacobs
Matthew Williamson
Narciso Rodriguez
Nicole Miller
Obedient Sons and Daughters
Ohne Titel
Peter Som
Phi
Preen by Thornton Bregazzi
Rad Hourani
Rag and Bone
Reem Acra
Richard Chai
Sari Gueron
Vera Wang

Philip Huang: 2
Lacoste
Y-3

Selina Khan: 8
Lacoste
Nanette Lepore
Philosophy by Alberta Ferretti
Rad Hourani
Ralph Lauren
Tuleh
Twinkle by Wenlan
Yeohlee

Shu Pei: 21
Adam
Araks
Custo Barcelona
Cynthia Steffe
Elie Tahari
Elise Overland
Juan Carlos Obando
Kai Kühne
Lacoste
Naeem Khan
Ohne Titel
Ports 1961
Rachel Comey
Rebecca Taylor
Rubin Singer
Staerk
Tory Burch
Tracy Reese
Twinkle By Wenlan
Venexiana
Yigal Azrouël

Shunei Hoshimi: 1
Y-3

Sung Yang: 2
3.1 Philip Lim
DKNY

Xiaoyi Dai: 10
Benjamin Cho
Brian Reyes
Charles Nolan
Erin Wasson RVCA
Julie Haus
Organic by John Patrick
Pamella Roland
Rachel Comey
Rachel Roy
Verrier

Xiya Xu: 2
Rubin Singer
Sabyasachi

New York Fashion Week, Spring/Summer 2009: September 10

This is not a complete nor comprehensive list of models and shows from the New York Fashion Week. All information are gathered from Style.com, Style.it, NYMag.com, Elle.com and tFs.

The list is constantly updated!!

Number of Shows this Season:

Anne Watanabe: 3
Daul Kim: 7
Du Juan: 12
Eugenia Mandzhieva: 9 (open: 1)
Han Jin: 18
Hye Park: 13
Hyoni Kang: 15 (open: 1, close: 1)
Hyun Yi Lee: 9 (open: 1)
Joshua Ku: 1
Lakshmi Menon: 14 (close: 1)
Liu Wen: 18
Philip Huang: 2
Selina Khan: 6
Shu Pei: 15
Shunei Hoshimi: 1
Sung Yang: 2
Xiaoyi Dai: 8
Xiya Xu: 1

Model: Han Jin, Hyoni Kang, Liu Wen & Sung Yang
Designer: 3.1 Philip Lim

Model: Daul Kim, Du Juan, Han Jin, Hyun Yi Lee & Liu Wen
Designer: Anna Sui

Model: Xiaoyi Dai
Designer: Benjamin Cho

Model: Liu Wen
Designer: Carlos Miele

Model: Han Jin
Designer: Dennis Basso

Model: Du Juan & Lakshmi Menon
Designer: Derek Lam

Model: Eugenia Mandzhieva, Hyoni Kang, Hyun Yi Lee & Shu Pei
Designer: Kai Kuhne

Model: Daul Kim & Lakshmi Menon
Designer: Malo

Model: Han Jin, Hyoni Kang & Lakshmi Menon
Designer: Michael Kors

Model: Hye Park
Designer: Milly

Model: Hyoni Kang (close) & Selina Khan
Designer: Nanette Lepore

Model: Hye Park & Liu Wen
Designer: Narciso Rodriguez

Model: Du Juan & Hye Park
Designer: Oscar de la Renta

Model: Xiaoyi Dai
Designer: Pamella Roland

Model: Selina Khan
Designer: Philosophy by Alberta Ferretti

Model: Shu Pei
Designer: Tory Burch

Model: Anne Watanabe
Designer: Vivienne Tam